FYI France

File 3: Ejournal and archive

by Jack Kessler,

May 15, 2013 issue. This file presents an archive copy of the issue of the FYI France ejournal, ISSN 1071-5916, which was distributed via email on May 15, 2013 -- and, a little later, on, and at Facebook-Jack Kessler's Notes

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Versions of the following have appeared online regularly, since 1992, as a feature of the FYI France ejournal, ISSN 1071-5916, which is distributed for free via email every month except August. Ejournal subscriptions may be obtained via email request to:

Here this file is one of a number made available -- hopefully attractively, all in one place, and relevant to libraries and online digital information work in France and Europe -- as part of FYI France (sm)(tm), an online service to which anyone can subscribe for 12 months by postal mailing a check for US $45, payable to Jack Kessler, to PO Box 460668, San Francisco, California, USA 94146 (site licenses also are available): please write your email address on the front of your check. And you can pay via PayPal, on the FYI France homepage:

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FYI France : Pinterest libraries, France, books


P interest,, for France, libraries, library service, book-selling... Pinterest is, even more than before now, the fastest-growing Internet site: "In February 2013, Reuters and ComScore stated that Pinterest had 48.7 million users." (

I have corresponded with several of you about this newest Internet phenomenon, after my mentions of the possibilities for libraries and booksellers, in previous postings here. This month, then, a few librarian-ly and other Pinterest real examples -- on the theory that, "if it's new it must be interesting" -- that last maybe not-always, but always-on-the-Internet --


-- always remembering the old Internet economies-of-scale adage, that, "48.7 million users can't be wrong..."


Pinterest is photographs, images, collections of same which its members post online, on their favorite topics, whatever those might be -- these often-vast collections of imagery can have very strange and often-wonderful effects on perception, as any book-lover knows -- page after page of beautiful photographs of rivers, for example,

of hummingbirds,

of "other animals" -- not cats & dogs but the wild-ones... maybe a few dogs... --

Like all sites nowadays Pinterest advertises that it is in the "Social Media" biz -- there are ways there to "meet 'n greet", "network", "share" -- and with 48.7 million users there is enormous opportunity for the "leverage" which marketers and investors always love.

But the Pinterest point is more its phenomenal photographs: it is more than just a photo-site, of which there are many, Pinterest simply and easily transforms images into a medium, online, clearly demonstrates the use of that for communication -- once you have waded through hundreds of "trees" there, or "other animals", you will have better understandings of both than you ever would from pages of printed text. Pinterest is about the power of the image.


A few news notes:

> "The Pinterest app for iPhone was last updated in March 2013, and the iPad app was launched August 2011. Pinterest Mobile, launched September 2011, is a version of the website for non-iPhone users.

> "In December 2011, the site became one of the top 10 largest social network services, according to Hitwise data, with 11 million total visits per week. The next month, it drove more referral traffic to retailers than LinkedIn, YouTube, and Google+. The same month, the company was named the best new startup of 2011 by TechCrunch...

> "In January 2012, comScore reported the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark. Pinterest's wide reach helped it achieve an average of 11 million visits each week in December 2011... According to Experian Hitwise, the site became the third largest social network in the United States in March 2012, behind Facebook and Twitter...

> "comScore recorded a unique users moving average growth of 85% from mid-January to mid-February [2012] and a 17% growth from mid-February to mid-March. In August 2012, Pinterest overtook competing micro-blogging site Tumblr for the first time in terms of unique monthly visitors, clocking in at just under 25 million.

> "In February 2013, Reuters and ComScore stated that Pinterest had 48.7 million users..."



Happy pinning,


Jack Kessler,






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M. Eiffel

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